Why did I decide to launch a new line of adult toys?

Many of you have asked me why I decided to start my line of sensual consumer products with adult toys… To answer this question, let me quickly recite my “elevator pitch“:

fumbling with my notes… 😉

Decades of research from various disciplines have proved time and again: Every human being has three basic needs – eating, sleeping and sexuality.
What does it mean?

The opportunity:
From a business perspective, markets that supply the first two are fully developed from basic needs to premium products and services of all kinds and shapes. However, on the supply side of the third (and some say: strongest) basic need, there is a very strong bias towards the low-end segment. Adult toys are mostly cheaply made products with a natural appearance that is more deterring than appealing. There are hardly any branded products with significant public awareness in the market.
Why does it have to be like that?

My product:
It is my aim to close this gap and therefore I have developed a series of premium sensual consumer goods that includes carefully designed high-end vibrators, personal lubricant, scented candles and other sensual items to be sold under my name – Nomi Tang.

My selling proposition:
There is an undeniable demand for these premium products worldwide, as many of us wish to be sexually active by ourselves or are using vibrators and other products together with our partners. However, there is a certain deterrance from the low-end / sleazy image of most current adult toys. I intend to serve this demand by picking up on the wellness movement and extending it to “Sensual Consumer Products”.

The market:
According to research, one in four adult women in the western countries owns a vibrator. Society is changing and more and more people are embracing the use of adult toys. This change is encouraged through popular media coverage in women’s magazines and TV programs such as “Sex and the City”. Along with this change comes a transformation of distribution structures from red light district to high street. I strongly believe that the markets for upscale lingerie, adult toys and other sensual consumer products will converge in the near future. Early stages of this development can already be observed today.

So to put what I say above in a few short words: everybody’s doing it, hardly anyone admits owning one – what the world needs is better vibrators. And of course all the good things that create a nice atmosphere for us to enjoy the best times we will have in our lives.

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